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Applied geography and geomarketing (GAG)

Faculty of Sciences | IGEAT - Institute for Geography, Environment and Land planning

Interfaculty institutes | iiTSE: Inter-faculty institute for socio-ecological transformations

(Code: ULB538)

Person in charge of the unit : DECROLY Jean-Michel.

The research led by the team focuses on spatial planning and its relations with the economy and regional social structures.  The team also indirectly
studies environmental issues through the analysis of landscapes and of regional structures, in urban as well as rural environments.  These analyses are also
used for educational and tourism purposes through the collaboration with the Royal Belgian Society of Geography in the production of thematic guides.  The
unit also extensively studies industrial and tertiary structures at different scales.  In the field of urban studies, the unit focuses on housing, renovation
and rehabilitation policies and their social impacts.  The team also pays particular attention to the issue of development and land use plans at local and
regional scales. In addition, the unit produces transport network analysis.  The geomarketing team within the unit works in the field of retail and
services geography.  The cell contributes to the understanding of social and economic spaces and of spatial planning through its analysis of the spatial
consequences of economic policies regarding retail trading, the hierarchy of retail nodes in the city and the characterization of commercial structures.  Typologies
of the Belgian statistical units regarding demographical, socio-economical and landscape characteristics are made on a regular basis.  Theses analyses are
used in various studies and applications, including by other services of the university (sociology, public health...) and by private companies.  Finally,
over the last several years the unit has developed numerous studies in political and electoral geography.  It also takes part in European networks studying
spatial planning. 

Campus : Campus de la Plaine
Location : Campus de la Plaine, Boulevard du Triomphe,accès n°5, Bat S1 ère étage
Address : CP246
Phone number : +32-2-650.50.72
Fax : +32-2-650.50.92
E-mail :
Web site :

Disciplines CRef :

 • Demography

 • Economic geography

 • Economy of transport

 • Electoral and advisory systems

 • Financial economics

 • General political sciences

 • Human geography

 • Industrial economics

 • Marketing and advertising

 • Political and geopolitical geography

 • Political strategy of enterprise

 • Social geography

 • Subordinate powers

 • Territory development

 • Town-planning

 • Town-planning and architecture (sociological aspect)

 • Traffic technology

 • Urban sociology