Focus on networks, institutions, tools, and ideological and economic orientations of advertisement milieus in Europe from the
1920s to the 1960s onwards. This project, carried by Véronique Pouillard, has lead to the publication of ''C'est du belge. Dit is
Belgisch. The History of Advertising in Belgium'', and of the thesis ''La publicité en Belgique (1850-1975). Des courtiers aux
agences internationales''. A conference ''Histoire croisée des techniques de propagande et de publicité en Europe. Années 1920 -
années 1960'' was furthermore held on 27th of january 2006.